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Wellness is a major new trend in tourism with impressive growth rate all over the world, taking up a sizeable chunk 14 % of all domestic and international tourism market (more than 439$ billion). Its estimated growth is 50% higher than global tourism! Wellness is taking over!
Wellbeing is becoming an essential part of lifestyle and most people understand that to sustain longevity and happiness it is essential to dedicate some time to health, sport and other wellness activities.
“So many 21st century forces are fueling it, including the rise of chronic diseases and the unprecedented stress of modern life.” said Jean-Claude Baumgarten, former World Travel & Tourism Council president at the first Global Wellness Tourism Congress held in India in 2013.
Retreats are a popular form of wellness tourism, usually lasting for a week or so and targeted for smaller groups up to 20 people. Retreat packages include accommodation; group trainings in holistic practices and healthy food. And retreats are equal to fun, sharing and personal transformation. Depending on the group and the budget, pricing for one person varies from 1500 – 4500 US $, and the profit one makes could amount to 30.000 US $.
Retreat is Actually an Event
Retreat is an event (short term project) happening in a certain place at a certain time, with several basic elements coming together.
In order for an event to come to life, the name, program, budget, date and target audience need to be defined prior to it.
As you can guess the venue is identified bearing in mind the budget, requirements of the program and the preference of the clients. Golden rule – it is surrounded by nature, its cozy and secluded. With more than 70,000 hotel rooms on Bali, it is easy to find the venue of preference.
Legalities of Running a Retreat on Bali
Rules of Indonesian immigrant and labor law stipulate that foreigner simply needs a working permit to work on Bali. Since a retreat is a short-term venture and it takes a long time and couple of thousand of US dollars to process the working permit, the immigration officials on Bali though up of a simpler way to allow foreigners to legally perform trainings on retreats.
It is familiarly called the workshop visa, and it entails a permit from the immigration to train in a registered hotel or a resort within the duration of one month. Visa agents can process such a permit for you for approximately 250 US in one day.
Selling Itself – are You a Coach or Therapist and Have Your Tribe?
Depending upon motivation, life-stage, and interests clients will select the retreat that fits their needs and as you know this could be physical with a focus on fitness and yoga; mental or psychological with a focus on the hygiene of the mind; relaxing and pampering. How do you get them to pick your retreat?
If you consider the diversified offer, as a rookie retreat maker it is natural you will face hardships selling retreat spots. It entails investing in marketing on various platforms online, building a hype on social media, lectures…advertising 4 to 5 months in advance…
However, if you have your own tribe tailoring a retreat to their needs could be a wonderful idea…
To schedule a free 30 minute session on nitty-gritty details of retreat building with me click here.
Guest post written by Iva Tarle is a Croatian entrepreneur that left a well-paid job in diplomacy and moved to Bali. She is a founder of Gekko Retreats, online booking platform for vacations for mind, body and soul offering support for gifted coaches, trainers and yoga teachers to build their own retreat on Bali. You can find out more about the exclusive vacations and services www.gekkoretreats.com