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The internet has changed the way small and large organizations do business. With every business function being directly impacted by the expansive capabilities of the internet, in 2014 you can expect digital trends to shape successful marketing strategies no matter how small or large your business is. While traditional marketing techniques are still extremely effective, the new trend is to integrate traditional tactics with modern tactics that revolve around the latest consumer trends. Here are three trends to watch out for to ensure that your marketing generates a boost in sales.
We Are In the Information Age of Marketing
Consumers want to be informed, and in today’s age of information, content is key. Content can be a number of things on and off your website. From creating genuine and keyword-optimized content for your blog, to creating articles for directories that will give insight on the industry or trends, you have several options when you choose this tactic. By revamping the stale content that you have and turning your content into information that offers value and represents your brand, you can connect with a large audience who is connected to your website.
Growing Mobile Marketplace Requires More Mobile-Friendly Designs
With advanced smartphones being released monthly and new tablets that can act as mobile devices and laptops, more and more consumers are going mobile to surf the web. About 91 percent of consumers in the U.S. have a mobile device, and about 63 percent of mobile device owners use these devices to visit website and shop. Because the mobile marketplace is becoming so dominant, you need to be sure that mobile marketing is part of your marketing strategy.
Designing a mobile-friendly website is a start, but you also need to get visitors to stumble across this site, and this is where integration comes into play. By using promotional marketing tactics, you can give out branding items like promotional zipper pulls and encourage them to visit your site. These promotional products can be imprinted with your company’s logo and contact details so every time they are used by current and potential customers, you gain marketing exposure. In addition to looking very professional and serving some kind of use to them, promotional products cause the name and company concept they represent to stick in the mind of the consumer.
Social Media Is Not Going Anywhere
While some think that social media consumption is too high, social media is not going anywhere. With billions of users, social media is a platform where mainstream media consumers can be targeted. Trends are all about choosing the trendy channels, and there are multiple platforms that you can use to distribute your content, including images and videos. Engage with users on platforms like Facebook, Twitter, LinkedIn, Instagram, Vine, Pinterest and Google+, and encourage your brick-and-mortar customers to follow you by giving out promotional products. Promotional products act as walking billboards, ensuring that you gain repeated marketing exposure every time they are used by recipients.
As you can see, the trends of 2014 are digital trends, but traditional tactics are still effective when you know how to integrate them into your marketing mix. Keep up with the trends market researchers have spent months studying, and use these trends to your advantage for more revenues.
Image cover source: business2community
Guest post by Karleia Steiner: Karleia is a freelance blogger. Away from the office she enjoys spending time with her two daughters and husband.