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Deepti Dilip is Indian and was born in 1983. She came to Singapore 2.5 years ago and has been an entrepreneur for 9 years. Her business is called Creative License and it is a design, communication and events firm.
How and when did you come up with your business idea?
Being a creative professional, it seemed challenging to do your own thing than to just sit back and take orders. I guess that motivated me to be my own boss. After running my own creative set-up in Mumbai (India) for about 8+ years, when I moved to SG, I worked as a creative consultant for firms before deciding to start my own venture in partnership with someone who brought to the table an equally measurable amount of experience and vision.
How much funding did you need to start your own business and where did you find it? (loan, government funding, family, friend, personal savings, etc)
The funding required for the start-up was pintsized. Personal savings came handy, and of course, managing all branding and marketing requirements in-house, made it extremely cost-effective. In fact, when we started this venture in SG about 9 months back, we began with a home-office format to keep costs low, and plan to keep it like that till we are doing well enough to cover the overhead costs profitably.
Why did you want to be an entrepreneur in the first place and how did you convince your family?
Turning an entrepreneur at an early age came naturally to me, since my family was always into business. Plus, my husband has been very supportive and encouraging about my decisions, making it easier for me to stay focused on what I want to achieve.
What has been your biggest failure or mistake as an entrepreneur?
I can’t think of any real bloopers, but of course I wish I had taken networking a tad more seriously. That and only that brings in more connections, exposure and therefore – more business!
How do you cope with the daily pressure and bring your life into balance?
When you have decided to do something, things will fall in to place automatically. And even if it doesn’t, you work your way around it. It’s about never feeling bogged down.
What would be your top 3 advices to other women entrepreneurs out there?
What has been the biggest reward of having your own business?
Your own business is like having a baby; you have to nurture it, be persistent and help it grow – all the while keeping a positive and determined attitude. One day I know I’ll see it all grown-up and thriving, and there won’t be a bigger reward than that!
Name one female entrepreneur or female leader you are inspired by.
I’m forever in awe of this inspirational and celebrated lady writer, who indeed made it from rags to riches – J.K. Rowling. A single and struggling mother who penned the Harry Potter books which created history by becoming one of the global best-sellers. Subsequently, she went on to spawn a major feature film series and a franchise of a fully functional theme park. Truly motivating! And like this self-made woman rightly said, “It matters not what someone is born, but what they grow to be.”
Photo cover credit: danielavladimirova